SEO-friendly websites, admissions portals, and a counselling CRM built specifically for EdTech — connected by default, so a lead captured on your site is already sitting in your CRM before your counsellor even opens their laptop.
Most EdTech teams build their website with one vendor and their CRM with another — or worse, run admissions out of spreadsheets and WhatsApp because the two were never properly connected in the first place. The result is predictable: leads get captured on the site, then sit in an inbox or export file before anyone actually calls them.
Gradify builds the website and the CRM as one connected system. Forms, campaign landing pages, and application flows feed directly into a CRM built around how your admissions team actually works — course-wise pipelines, counsellor assignment, and follow-up SLAs — not a generic sales CRM with education labels bolted on.
It also plugs directly into our other services: leads bought through lead generation or scored through AI lead qualification land in the same CRM your counselling desk already uses — no separate system, no manual re-entry.
See what a connected website and CRM actually looks like, then book a free strategy call.
Each can be scoped on its own, but they're designed to connect — a website that feeds a CRM that your team can actually see and act on.
SEO-friendly, conversion-focused websites and campaign landing pages — semantic markup, schema, and page-speed optimization built in from the first commit, not added afterward as a separate SEO project. Every page is designed around getting a visitor to submit an enquiry, not just look good.
A counselling CRM built or customized around your actual admissions funnel — course-wise pipelines, counsellor assignment rules, and follow-up SLAs — rather than a generic sales CRM with education-sounding field names.
Full application flows for programs that need more than a lead-capture form — document upload, application status tracking, and payment gateway integration, built for the volume real admissions cycles produce.
Website forms, ad campaign leads, and any leads bought through our lead generation service are routed into the CRM automatically — no manual export, no re-typing a spreadsheet, no lead sitting in an inbox overnight.
Real-time visibility into pipeline volume, calling activity, and conversion — by counsellor, by course, by lead source — so leadership can see what's working without waiting on a manually assembled weekly report.
Ongoing uptime monitoring, page-speed upkeep, and technical SEO — so the site keeps ranking and converting as your course lineup, campaigns, and content change, instead of quietly degrading after launch.
The gap between a website vendor and a CRM vendor is usually where leads actually get lost.
Part of the same four-phase process behind every Gradify engagement — see the full breakdown on our Process page.
Map required pages, application flows, CRM fields, and existing integrations.
Site architecture and CRM structure agreed together before a single line of code.
Website, CRM, and the integration between them ship as one connected system.
Technical SEO, uptime, and CRM support continue as your funnel evolves.
Site structure and CRM fields adapt to what you're actually selling — see the detail for your industry.
Read the full story of why we exist on our Why Gradify page. The short version:
The developers building your website also build your CRM, so the two are designed to work together from day one, not stitched together after the fact.
Bought leads, AI-qualified leads, and performance marketing campaigns all land in the same CRM — one system, not five disconnected tools.
Course-wise pipelines, counsellor SLAs, and application tracking come standard — not custom work bolted onto a generic CRM template.
We'll look at your current site and CRM setup (or lack of one) and tell you specifically where leads are actually falling through.